Ico-D International Council of Design
"Thanks to the narcissism of designers, the word 'design' has obtained negative connotations. The natural reaction to such a situation is a rejection of design. The interest of designers moves from a demonstration of their capabilities and possibilities offered by contemporary technology, to the attempt to return to the essence of design and express it in a simpler way. The public need clear messages and not the complex messages from designer virtuosos." Peter Bil'ak
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